Route A
Begin a confidential conversation
Founder to founder. No deck, no pitch.
The cases we put in front of a reader before the first conversation. Each one runs the same eight passes — context, situation, risks, the role we played, timeline, decisions and work, outcome, and the line we'd keep if we had to drop the rest. Named where the client agreed. Anonymised everywhere else, structured so no detail combines with another to point back at the owner. Other mandates live in the firm's internal library and surface only when a serious proposal asks for them.
Founder to founder. No deck, no pitch.
The four steps, the methodology, the disciplines. Plain English.