Wenglin Yan
Senior
Practice Areas
- · EU market entry for Asian companies
- · Operational management and business build-up
- ·Implementation and systems integration ERP, CRM and Supply Chain Management
- ·Cross-functional coordination
- ·E-commerce and digital sales
Professional Background
Wenglin Yan specialises in building European business operations for Asian companies. Since 2023, she has been supporting a leading Chinese machinery manufacturer in establishing its European subsidiary in Germany — from legal setup and team building to ERP implementation and e-commerce integration. After just 18 months, she was promoted to Operation Coordinator. Her expertise covers the full operational transformation: company formation, location selection, team leadership under German labour law, supplier management, trade fair organisation, and the localisation of global IT systems for the European market. What makes her particularly valuable is her ability to connect Chinese business culture with German regulations and European commercial practice in a pragmatic and trustworthy way.
Languages
- Chinese — Native
- German — Business-fluent
- English — Business-fluent